Wall Street Journal Online Campaign

When The Wall Street Journal came to Sway, their online advertising did not match their website, nor did it match the much-publicized redesign of the print version of the paper. When users clicked on a banner (which was rare, as the call-to-action was difficult to see), they would land at a site that looked completely different from whence they came. Sway established a visual vocabulary that could be used for all online marketing initiatives that tied in with the look and feel of the actual product. Sway also focused on creating a visual hierarchy for the information presented. These changes dramatically increased click-throughs and conversion for the paper. This campaign ended up significantly increasing online subscriptions.

Wall Street Journal Online Ad Campaign
Created for Sway

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