Exploratory Brand Mood Boards
Conceptual Brand Mood Boards
Branding, Creative Direction, UI/UX
GE@TED Conference Graphic Design
This project included researching and designing a series of images that visually showcased salient facts and figures about the future of electric vehicles. These images were showcased as part of a presentation at the TED 2011 conference, and promoted GE's new WattStation smart grid electric vehicle charging station.
Design, Graphic Design, Creative Direction
HiNT Health Care Decision Support Application
This Web Application helps the insured populations of large employers and major health insurance companies to get individually tailored health care solutions. I headed creative and technical direction on the development of this unique, web-based application.
Creative Direction, Interaction Design, Web Design
State of Maryland National Road Travel Site
Information Architecture, Interaction Design, Creative Direction
Thread Recruiting Identity
Thread is a San Francisco-based recruiting agency that specializes in senior and executive creative talent for large agencies and Fortune 500 companies. This identity helped launch the agency, and was carried over to the website and additional collateral materials.
Design, Branding, Icon Design
Apple Customer Service Training Software
A fun design used for this Training Software at Apple customer support training centers worldwide. This software helped new employees coming from a range of technical backgrounds to get up to speed on a their new jobs quickly and easily.
Creative Direction, Interaction Design, Information Architecture
Levi's Touchscreen Retail Kiosk
Based on an enigmatic, animate interface design that consumers couldn’t resist touching, this in-store Touch Screen Kiosk was a huge success. The entire interaction began with a single, amoeba-like mobile drop of liquid moving randomly around the screen. When touched, this liquid icon splashed out into the kiosk interface, providing shoppers with a fantastical yet physically intuitive interaction that made them forget they were dealing with a computer.
Interaction Design, UI/UX, Programming
Medlock Ames Website Packaging
This rich Brand Identity + Web Site foster visceral consumer interactions with the the Medlock Ames product on and offline A die-cut label is used as both an icon and window into the soul of the product. This sense of rolling liquidity that mirrors the landscape from which the product is derived, is then elegantly, interactively animated within the website.
Web Design, Web Development, Interaction Design
WiserCare Web-Based Health Care Product
This Web Application helps consumers understand complex medical decisions. Developed with a team of medical specialists, the WiserCare product provides a web-based process for helping patients with a range of serious medical conditions make optimal treatment choices based their unique clinical factors and history .
Information Architecture, UI/UX, Creative Direction