MasterCard Destinations Travel Portal

MasterCard's continued objective is to get members to use their MasterCard more often. One way this objective is met is providing members with card-use incentives. Sway was tasked with presenting these incentives in a consolidated platform, packaging them together in a way that provided some meaningful context for their use. The solution was MasterCard Destinations, a travel portal. The architecture and design had to account for the fact that content was being aggregated from a variety of sources, and that much of this content was originally developed for disparate purposes. In other words, the design had to create consistency where there had been none, and ensure that users had a cohesive experience (as opposed to feeling like the site is just a bunch of stuff thrown together). In addition, because the Destinations site was essentially part of the larger MasterCard site, the design had to complement the existing look and feel, but still stand out as a separate promotion. Sway's solution achieved it all, and thousands of offers have been redeemed by travelers using their MasterCard.

MasterCard Destination Travel Portal
Created for Sway with Icon Nicholson New York

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