Desktop Farming Initiative Interactive Promo Mailer

Sway was launched in June of 2001 at the start of the recession and right before September 11. (I've always liked a good challenge.) Sway decided to develop promotional materials that demonstrated that when the going gets tough, the tough get growing! Thank you for your interest in Sways Desktop Farming Initiative. Enclosed you will find one Desktop Farming Sphere, a fully functional biosphere that has been optimized for growing agricultural staples on the desktop. Directions for the assembly and planting of your Desktop Farming Sphere can be found online at http://www.swaysf.com/growThe Sway Desktop Farming Sphere was developed to help feed hungry office workers in times of economic uncertainty. This self-contained ecosystem can provide much-needed nourishment and dietary fiber – not to mention a renewed sense of self-esteem and personal autonomy – using less than 4 square inches of desktop real estate. The Desktop Farming Sphere is a beacon of hope for professionals everywhere, reminding them that while the current economic climate might seem frigid, spring is, in fact, just around the corner.Sway is an interface design studio. Sway develops creative strategies for using new technologies to enhance the interaction between brands and their consumers. Weve helped cultivate business growth for companies like Levi Strauss , Red Herring and Wells Fargo.If you are interested in growing your business, or know of anyone else who would benefit from a little desktop farming, please e-mail us at grow@swaysf.com.

Sway Desktop Farming Initiative
An Interactive Promotional Mailer
Sway was launched in June of 2001 at the start of the recession and right before September 11. (I've always liked a good challenge.)  Sway decided to develop promotional materials that demonstrated  that when the going gets tough, the tough get growing!

Thank you for your interest in Sways Desktop Farming Initiative. Enclosed you will find one Desktop Farming Sphere, a fully functional biosphere that has been optimized for growing agricultural staples on the desktop. Directions for the assembly and planting of your Desktop Farming Sphere can be found online at http://www.swaysf.com/growThe Sway Desktop Farming Sphere was developed to help feed hungry office workers in times of economic uncertainty.  This self-contained ecosystem can provide much-needed nourishment and dietary fiber – not to mention a renewed sense of self-esteem and personal autonomy – using less than 4 square inches of desktop real estate. The Desktop Farming Sphere is a beacon of hope for professionals everywhere, reminding them that while the current economic climate might seem frigid, spring is, in fact, just around the corner.Sway is an interface design studio.  Sway develops creative strategies for using new technologies to enhance the interaction between brands and their consumers.  Weve helped cultivate business growth for companies like Levi Strauss , Red Herring and Wells Fargo.If you are interested in growing your business, or know of anyone else who would benefit from a little desktop farming, please e-mail us at grow@swaysf.com.

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