Global Visual Identity Redesign

A global brand identity redesign for Citrix SaaS products

The Challenge: Redesign the brand identity system across a large SaaS product portfolio to modernize product look and feel and align visual brand expression across products.
Working closely with product owners and our design agency (Hybrid Design in SF), logo designs were evaluated across various contexts for individuation, legibility, and brand continuity.
Styleguide patterns were developed and applied consistently across all products. This allowed teams to seamlessly work across products, and provided a common frame of reference for onboarding new product brands.

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