A global cross-product rebrand that worked to open up the brand design process to key product stakeholders.

Andrulaitis+Mixon is a contemporary architecture firm located in Santa Barbara, California. I lead the design strategy team that developed the name, brand identity and brand strategy for this newly-formed company, whose principals came together from several other prestigious southern California architecture firms to create this new company. We developed a flexible identity designed to help Andrulatitis+Mixon stand out amongst a number of competing architecture firms, and that scaled across all of the various brand touchpoints integral to their brand expression.

An innovative design ops system enabling faster creation of brand-aligned visual product storytelling across Citrix SaaS products and design teams.

A global brand identity redesign for Citrix SaaS products

Social Media Brand Guidelines for Citrix Mobility Apps

Organize naming across a large portfolio of global SMB SaaS products and teams to accelerate innovation and support team autonomy while developing better usability across products for Citrix users.

Conceptual Brand Mood Boards

Branding system to help new experimental product innovations get to market faster

Competitive Intelligence and Insights development to inform product brand positioning and strategy

This rich Brand Identity + Web Site foster visceral consumer interactions with the the Medlock Ames product on and offline A die-cut label is used as both an icon and window into the soul of the product. This sense of rolling liquidity that mirrors the landscape from which the product is derived, is then elegantly, interactively animated within the website.

Thread is a San Francisco-based recruiting agency that specializes in senior and executive creative talent for large agencies and Fortune 500 companies. This identity helped launch the agency, and was carried over to the website and additional collateral materials.