Andrulaitis + Mixon Brand Development

Andrulaitis+Mixon is a contemporary architecture firm located in Santa Barbara, California. I lead the design strategy team that developed the name, brand identity and brand strategy for this newly-formed company, whose principals came together from several other prestigious southern California architecture firms to create this new company. We developed a flexible identity designed to help Andrulatitis+Mixon stand out amongst a number of competing architecture firms, and that scaled across all of the various brand touchpoints integral to their brand expression.